{"id":1552,"date":"2025-11-01T17:43:42","date_gmt":"2025-11-01T08:43:42","guid":{"rendered":"https:\/\/diver-sign.com\/?p=1552"},"modified":"2026-02-27T17:43:47","modified_gmt":"2026-02-27T08:43:47","slug":"%e3%80%90p2c%e3%81%b8%e3%81%ae%e5%b0%b1%e6%b4%bb%e3%83%bb%e8%bb%a2%e8%81%b7%e3%80%91%e9%9d%a2%e6%8e%a5%e5%af%be%e7%ad%96%e3%83%bb%e6%b0%97%e3%81%ab%e3%81%aa%e3%82%8b%e5%b9%b4%e5%8f%8e%e3%83%bb","status":"publish","type":"post","link":"https:\/\/diver-sign.com\/?p=1552","title":{"rendered":"\u3010P2C\u3078\u306e\u5c31\u6d3b\u30fb\u8ee2\u8077\u3011\u9762\u63a5\u5bfe\u7b56\u30fb\u6c17\u306b\u306a\u308b\u5e74\u53ce\u30fb\u8ee2\u8077\u96e3\u6613\u5ea6"},"content":{"rendered":"\n<div id=\"rtoc-mokuji-wrapper\" class=\"rtoc-mokuji-content frame4 preset1 animation-fade rtoc_open default\" data-id=\"1552\" data-theme=\"JIN:R child\">\n\t\t\t<div id=\"rtoc-mokuji-title\" class=\" rtoc_left\">\n\t\t\t<button class=\"rtoc_open_close rtoc_open\"><\/button>\n\t\t\t<span>Contents<\/span>\n\t\t\t<\/div><ol class=\"rtoc-mokuji decimal_ol level-1\"><li class=\"rtoc-item\"><a href=\"#rtoc-1\">P2C\u304c\u5c31\u6d3b\u751f\u304b\u3089\u4eba\u6c17\u306a\u7406\u7531<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-2\">P2C\u3068\u306f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-3\">D2C\u3068P2C\u306e\u9055\u3044\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u89e3\u8aac\uff01<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-4\">P2C\u306e\u4ed5\u4e8b\u5185\u5bb9<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-5\">P2C\u306eKPI\u306f\uff1f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-6\">P2C\u306e\u8ee2\u8077\u4e8b\u60c5<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-7\">P2C\u6c42\u3081\u3089\u308c\u308b\u7d4c\u9a13\u30b9\u30ad\u30eb\u3001\u524d\u8077\u306e\u7d4c\u9a13\u306b\u3064\u3044\u3066<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-8\">\u4ee3\u8868\u7684\u306aP2C\u652f\u63f4\u4f1a\u793e<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-9\">P2C\u306e\u5e73\u5747\u5e74\u53ce\u76f8\u5834\u306f\uff1f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-10\">P2C\u306b\u306a\u308b\u306b\u306f\uff1f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-9\">P2C\u3078\u306e\u8ee2\u8077\u306f\u3001\u8ee2\u8077\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u304c\u304a\u3059\u3059\u3081<\/a><\/li><\/ol><\/div><h2 id=\"rtoc-1\"  class=\"wp-block-heading jinr-heading d--bold\">P2C\u304c\u5c31\u6d3b\u751f\u304b\u3089\u4eba\u6c17\u306a\u7406\u7531<\/h2>\n\n\n\n<p>P2C\u304c\u5c31\u6d3b\u751f\u304b\u3089\u4eba\u6c17\u306a\u7406\u7531\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u95a2\u5fc3\u304c\u3042\u308b<br>P2C\u306f\u3001\u5f93\u6765\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5909\u308f\u308b\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3042\u308a\u3001\u305d\u306e\u53ef\u80fd\u6027\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u5c31\u6d3b\u751f\u304c\u591a\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u6210\u9577\u6027\u304c\u9ad8\u3044<br>P2C\u306f\u3001\u4eca\u5f8c\u306e\u5e02\u5834\u62e1\u5927\u304c\u671f\u5f85\u3055\u308c\u308b\u6210\u9577\u6027\u306e\u9ad8\u3044\u30d3\u30b8\u30cd\u30b9\u5206\u91ce\u3067\u3059\u3002\u5c31\u8077\u5148\u3068\u3057\u3066\u9078\u3076\u3053\u3068\u3067\u3001\u81ea\u5206\u81ea\u8eab\u3082\u6210\u9577\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u9b45\u529b\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306b\u5f37\u3044<br>P2C\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5206\u91ce\u3067\u3042\u308b\u305f\u3081\u3001\u60c5\u5831\u51e6\u7406\u3084\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u306a\u3069\u306e\u30b9\u30ad\u30eb\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306b\u5f37\u3044\u5c31\u6d3b\u751f\u304c\u6c42\u3081\u3089\u308c\u308b\u3053\u3068\u304b\u3089\u3001P2C\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u5c31\u6d3b\u751f\u304c\u591a\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u306b\u9b45\u529b\u3092\u611f\u3058\u308b<br>P2C\u306f\u3001\u591a\u304f\u304c\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3067\u3042\u308b\u305f\u3081\u3001\u81ea\u5206\u304c\u4f01\u696d\u3092\u5275\u308a\u4e0a\u3052\u308b\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u308f\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u9b45\u529b\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u793e\u4f1a\u7684\u610f\u7fa9\u304c\u3042\u308b<br>P2C\u306f\u3001\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u95a2\u308f\u308b\u3053\u3068\u3067\u3001\u793e\u4f1a\u7684\u610f\u7fa9\u304c\u3042\u308b\u3068\u3044\u3046\u70b9\u3082\u5c31\u6d3b\u751f\u304b\u3089\u4eba\u6c17\u306a\u7406\u7531\u306e\u4e00\u3064\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h2 id=\"rtoc-2\"  class=\"wp-block-heading jinr-heading d--bold\">P2C\u3068\u306f<\/h2>\n\n\n\n<p>P2C\uff08Person to Consumer\uff09\u3068\u306f\u3001\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u63a5\u89e6\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u3053\u3068\u3092\u6307\u3059\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u5378\u58f2\u696d\u8005\u3001\u5c0f\u58f2\u696d\u8005\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u306b\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>P2C\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3084\u8981\u671b\u3092\u76f4\u63a5\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308b\u305f\u3081\u3001\u8fd1\u5e74\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-3\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u3068P2C\u306e\u9055\u3044\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u89e3\u8aac\uff01<\/h2>\n\n\n\n<p>D2C\uff08Direct to Consumer\uff09\u3068P2C\uff08Person to Consumer\uff09\u306f\u3001\u4e21\u65b9\u3068\u3082\u6d88\u8cbb\u8005\u3078\u306e\u76f4\u63a5\u8ca9\u58f2\u3092\u884c\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u304c\u3001\u305d\u306e\u9055\u3044\u306f\u8ca9\u58f2\u5148\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>D2C\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u88fd\u54c1\u3092\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u8ca9\u58f2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3001\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u5e97\u8217\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306a\u3069\u3092\u901a\u3058\u3066\u8ca9\u58f2\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001P2C\u306f\u3001\u500b\u4eba\u304c\u81ea\u5206\u81ea\u8eab\u3092\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u8ca9\u58f2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001YouTuber\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u81ea\u5206\u81ea\u8eab\u3092\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u69cb\u7bc9\u3057\u3001\u5e83\u544a\u53ce\u5165\u3084\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3092\u901a\u3058\u3066\u53ce\u76ca\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u3057\u3066\u306f\u3001D2C\u306f\u81ea\u793e\u3067\u88fd\u54c1\u3092\u88fd\u9020\u3059\u308b\u5834\u5408\u304c\u591a\u304f\u3001\u5546\u54c1\u306e\u54c1\u8cea\u3084\u4fa1\u683c\u8a2d\u5b9a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u306a\u3069\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>P2C\u306f\u3001\u81ea\u5206\u81ea\u8eab\u3092\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3001\u81ea\u5df1PR\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u7372\u5f97\u306a\u3069\u306b\u6ce8\u529b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u6700\u8fd1\u3067\u306fD2C\u3068P2C\u304c\u878d\u5408\u3059\u308b\u30b1\u30fc\u30b9\u3082\u5897\u3048\u3066\u304a\u308a\u3001\u4f8b\u3048\u3070\u3001YouTuber\u304c\u81ea\u5206\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3092\u958b\u767a\u3057\u3001\u81ea\u3089\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3063\u305f\u52d5\u304d\u304c\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-4\"  class=\"wp-block-heading jinr-heading d--bold\">P2C\u306e\u4ed5\u4e8b\u5185\u5bb9<\/h2>\n\n\n\n<p>P2C\uff08Person to Consumer\uff09\u306e\u4ed5\u4e8b\u5185\u5bb9\u306f\u3001\u500b\u4eba\u3068\u500b\u4eba\u306e\u9593\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u53d6\u5f15\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u304c\u76f4\u63a5\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>P2C\u30d3\u30b8\u30cd\u30b9\u306e\u4ed5\u4e8b\u5185\u5bb9\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list jinr-list\">\n<li>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u958b\u767a<br>P2C\u4f01\u696d\u306f\u3001\u6d88\u8cbb\u8005\u3068\u4e8b\u696d\u8005\u3092\u7d50\u3073\u3064\u3051\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u958b\u767a\u3057\u3001\u7dad\u6301\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u306b\u3001\u30a8\u30f3\u30b8\u30cb\u30a2\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306a\u3069\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e8b\u696d\u8005\u306e\u63a1\u7528\u30fb\u7ba1\u7406<br>P2C\u4f01\u696d\u306f\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3046\u4e8b\u696d\u8005\u3092\u63a1\u7528\u3057\u3001\u7ba1\u7406\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e8b\u696d\u8005\u306e\u9078\u5b9a\u3084\u5951\u7d04\u7ba1\u7406\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br>P2C\u4f01\u696d\u306f\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5229\u7528\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u3001\u5e83\u544a\u3084PR\u6d3b\u52d5\u3092\u884c\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u5229\u7528\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3057\u3001\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8<br>P2C\u4f01\u696d\u306f\u3001\u6d88\u8cbb\u8005\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u30af\u30ec\u30fc\u30e0\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u3092\u8a2d\u3051\u3001\u8fc5\u901f\u304b\u3064\u9069\u5207\u306a\u5bfe\u5fdc\u3092\u884c\u3046\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u7acb\u6848<br>P2C\u4f01\u696d\u306f\u3001\u5e02\u5834\u74b0\u5883\u3084\u7af6\u5408\u72b6\u6cc1\u3092\u5206\u6790\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u305f\u306a\u4e8b\u696d\u5c55\u958b\u306e\u4f01\u753b\u3084\u3001\u65e2\u5b58\u4e8b\u696d\u306e\u6539\u5584\u7b56\u306e\u691c\u8a0e\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 id=\"rtoc-5\"  class=\"wp-block-heading jinr-heading d--bold\">P2C\u306eKPI\u306f\uff1f<\/h2>\n\n\n\n<p>P2C\uff08Person to Consumer\uff09\u306eKPI\u306f\u3001\u4f01\u696d\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>\u9867\u5ba2\u7372\u5f97\u6570\uff08New Customers\uff09<br>\u65b0\u898f\u9867\u5ba2\u6570\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u91cd\u8981\u306aKPI\u306e1\u3064\u3067\u3042\u308a\u3001P2C\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3082\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u306f\u3001P2C\u4f01\u696d\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u80fd\u529b\u3092\u6e2c\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff08Customer Loyalty\uff09<br>P2C\u4f01\u696d\u304c\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u9867\u5ba2\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u306e\u6307\u6a19\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u5e73\u5747\u53ce\u76ca\u984d\uff08Average Revenue per User\uff09<br>\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u984d\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5065\u5168\u6027\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002P2C\u4f01\u696d\u304c\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u91d1\u984d\u304c\u3001\u4e00\u4eba\u3042\u305f\u308a\u3069\u308c\u304f\u3089\u3044\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08Customer Lifetime Value\uff09<br>\u30ab\u30b9\u30bf\u30de\u30fc\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u306f\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u4f01\u696d\u306b\u4e0e\u3048\u308b\u7d4c\u6e08\u7684\u306a\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002P2C\u4f01\u696d\u304c\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6295\u8cc7\u3092\u6c7a\u5b9a\u3059\u308b\u4e0a\u3067\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u8cbb\u7528\u5bfe\u52b9\u679c\uff08Cost per Acquisition\uff09<br>\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3001\u9867\u5ba2\u7372\u5f97\u306b\u5fc5\u8981\u306a\u8cbb\u7528\u3068\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002P2C\u4f01\u696d\u304c\u9867\u5ba2\u7372\u5f97\u306b\u304b\u3051\u305f\u5e83\u544a\u8cbb\u306a\u3069\u306e\u8cbb\u7528\u304c\u3001\u65b0\u898f\u9867\u5ba2\u6570\u3084\u5e73\u5747\u53ce\u76ca\u984d\u306b\u3069\u308c\u3060\u3051\u5f71\u97ff\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h2 id=\"rtoc-6\"  class=\"wp-block-heading jinr-heading d--bold\">P2C\u306e\u8ee2\u8077\u4e8b\u60c5<\/h2>\n\n\n\n<p>P2C\uff08Person to Consumer\uff09\u306f\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u5c02\u9580\u7684\u306a\u8077\u7a2e\u304c\u78ba\u7acb\u3055\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001P2C\u306b\u95a2\u9023\u3059\u308b\u8077\u7a2e\u306b\u8ee2\u8077\u3059\u308b\u5834\u5408\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u696d\u52d9\u3092\u62c5\u5f53\u3059\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30b9\u30ad\u30eb\u30fb\u77e5\u8b58\u3092\u6c42\u3081\u3089\u308c\u308b\u306e\u304b\u3092\u5341\u5206\u306b\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001P2C\u306b\u95a2\u9023\u3059\u308b\u8077\u7a2e\u3068\u3057\u3066\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001e\u30b3\u30de\u30fc\u30b9\u904b\u55b6\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u3001\u30cd\u30c3\u30c8\u5e83\u544a\u904b\u7528\u3001Web\u30c7\u30b6\u30a4\u30f3\u3001UX\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>P2C\u3067\u306e\u696d\u52d9\u306b\u304a\u3044\u3066\u91cd\u8981\u306aKPI\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3084\u30e6\u30fc\u30b6\u30fc\u6570\u3001\u5546\u54c1\u8cfc\u5165\u7387\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5bfe\u5fdc\u6642\u9593\u3084\u6e80\u8db3\u5ea6\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001P2C\u306b\u304a\u3044\u3066\u306f\u30c7\u30fc\u30bf\u5206\u6790\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u5206\u6790\u6307\u6a19\u306e\u8a2d\u5b9a\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306b\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u3082\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-7\"  class=\"wp-block-heading jinr-heading d--bold\">P2C\u6c42\u3081\u3089\u308c\u308b\u7d4c\u9a13\u30b9\u30ad\u30eb\u3001\u524d\u8077\u306e\u7d4c\u9a13\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>P2C\u306b\u6c42\u3081\u3089\u308c\u308b\u7d4c\u9a13\u30b9\u30ad\u30eb\u3084\u524d\u8077\u306e\u7d4c\u9a13\u306f\u3001\u696d\u754c\u3084\u8077\u7a2e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u77e5\u8b58\u3084\u7d4c\u9a13<br>P2C\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u306e\u8ca9\u58f2\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u8981\u306a\u6d3b\u52d5\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u77e5\u8b58\u3084\u7d4c\u9a13\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001SNS\u5e83\u544a\u3084SEO\u5bfe\u7b56\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u306a\u3069\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u6709\u5229\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b<br>P2C\u306e\u4ed5\u4e8b\u306f\u3001\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u3084\u308a\u3068\u308a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u306a\u3069\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u6709\u5229\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u5206\u6790\u80fd\u529b<br>P2C\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30c7\u30fc\u30bf\u5206\u6790\u80fd\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Excel\u3084SQL\u3092\u4f7f\u3063\u305f\u30c7\u30fc\u30bf\u51e6\u7406\u3084\u5206\u6790\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u6709\u5229\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u88fd\u54c1\u4f01\u753b\u3084\u5546\u54c1\u958b\u767a\u306e\u7d4c\u9a13<br>P2C\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u5546\u54c1\u958b\u767a\u3084\u4f01\u753b\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u88fd\u54c1\u4f01\u753b\u3084\u5546\u54c1\u958b\u767a\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u6709\u5229\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u7d4c\u9a13<br>P2C\u306e\u4ed5\u4e8b\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5358\u4f4d\u3067\u9032\u3081\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u7ba1\u7406\u3084\u30bf\u30b9\u30af\u7ba1\u7406\u3001\u30c1\u30fc\u30e0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u80fd\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u6709\u5229\u3067\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u4ee5\u4e0a\u306e\u3088\u3046\u306a\u7d4c\u9a13\u30b9\u30ad\u30eb\u3084\u524d\u8077\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u3001P2C\u3067\u306e\u8ee2\u8077\u306b\u304a\u3044\u3066\u6709\u5229\u306b\u50cd\u304f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-8\"  class=\"wp-block-heading jinr-heading d--bold\">\u4ee3\u8868\u7684\u306aP2C\u652f\u63f4\u4f1a\u793e<\/h2>\n\n\n\n<p>P2C\u306f\u8fd1\u5e74\u59cb\u307e\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u305f\u3081\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u652f\u63f4\u3092\u884c\u3046\u4f01\u696d\u3067\u63a8\u9032\u3055\u308c\u3066\u3044\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u4ee5\u4e0b\u306b\u4ee3\u8868\u7684\u306a\u4f01\u696d\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>CREATIVE VILLAGE &#8211; \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d3\u30ec\u30c3\u30b8 \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e2d\u5fc3\u306b\u3001SNS\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u4ee3\u7406\u5e97\u696d\u52d9\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3001\u30a4\u30d9\u30f3\u30c8\u904b\u55b6\u306a\u3069\u3092\u624b\u639b\u3051\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>HENRY &#8211; \u30d8\u30f3\u30ea\u30fc \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306e\u307b\u304b\u3001\u6620\u50cf\u5236\u4f5c\u3084Web\u5236\u4f5c\u306a\u3069\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001YouTuber\u5411\u3051\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30b5\u30fc\u30d3\u30b9\u304c\u4eba\u6c17\u3067\u3059\u3002<\/li>\n\n\n\n<li>UUUM &#8211; \u30e6\u30fc\u30e0 YouTuber\u3092\u4e2d\u5fc3\u306b\u3001\u69d8\u3005\u306a\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u52d5\u753b\u5236\u4f5c\u3084\u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u904b\u55b6\u306a\u3069\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>FREE &#8211; \u30d5\u30ea\u30fc \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u306f\u3058\u3081\u3001Web\u5236\u4f5c\u3084\u6620\u50cf\u5236\u4f5c\u306a\u3069\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u30d7\u30ed\u30c7\u30e5\u30fc\u30b9\u3084\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3082\u624b\u639b\u3051\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>ASOBISYSTEM &#8211; \u30a2\u30bd\u30d3\u30b7\u30b9\u30c6\u30e0 \u97f3\u697d\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u306a\u3069\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u7cfb\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u652f\u63f4\u306e\u307b\u304b\u3001\u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h2 id=\"rtoc-9\"  class=\"wp-block-heading jinr-heading d--bold\">P2C\u306e\u5e73\u5747\u5e74\u53ce\u76f8\u5834\u306f\uff1f<\/h2>\n\n\n\n<p>P2C\u306e\u5e73\u5747\u5e74\u53ce\u76f8\u5834\u306f\u3001\u8077\u7a2e\u3084\u696d\u754c\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f400\u4e07\u5186\u301c800\u4e07\u5186\u7a0b\u5ea6\u304c\u4e00\u822c\u7684\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u696d\u7e3e\u3084\u7d4c\u9a13\u5e74\u6570\u3001\u80fd\u529b\u3001\u5730\u57df\u3001\u4f1a\u793e\u898f\u6a21\u306a\u3069\u306b\u3088\u3063\u3066\u3082\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u305f\u3081\u3001\u4e00\u6982\u306b\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u5236\u5ea6\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u5834\u5408\u3082\u3042\u308a\u3001\u5e74\u53ce\u304c\u3055\u3089\u306b\u4e0a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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