{"id":1548,"date":"2025-12-08T12:59:49","date_gmt":"2025-12-08T03:59:49","guid":{"rendered":"https:\/\/diver-sign.com\/?p=1548"},"modified":"2026-02-27T13:00:01","modified_gmt":"2026-02-27T04:00:01","slug":"%e3%80%90d2c%e3%81%b8%e3%81%ae%e5%b0%b1%e8%81%b7%e3%83%bb%e8%bb%a2%e8%81%b7%e3%80%91%e9%9d%a2%e6%8e%a5%e5%af%be%e7%ad%96%e3%83%bb%e6%b0%97%e3%81%ab%e3%81%aa%e3%82%8b%e5%b9%b4%e5%8f%8e%e3%83%bb","status":"publish","type":"post","link":"https:\/\/diver-sign.com\/?p=1548","title":{"rendered":"\u3010D2C\u3078\u306e\u5c31\u8077\u30fb\u8ee2\u8077\u3011\u9762\u63a5\u5bfe\u7b56\u30fb\u6c17\u306b\u306a\u308b\u5e74\u53ce\u30fb\u8ee2\u8077\u96e3\u6613\u5ea6"},"content":{"rendered":"\n<p>\u4eca\u56de\u306f\u3001D2C\u3078\u306e\u5c31\u8077\u30fb\u8ee2\u8077\u306b\u5411\u3051\u3066\u306e\u60c5\u5831\u3067\u3059\u3002\u652f\u63f4\u5b9f\u7e3e\u3092\u6d3b\u304b\u3057\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"rtoc-mokuji-wrapper\" class=\"rtoc-mokuji-content frame4 preset1 animation-fade rtoc_open default\" data-id=\"1548\" data-theme=\"JIN:R child\">\n\t\t\t<div id=\"rtoc-mokuji-title\" class=\" rtoc_left\">\n\t\t\t<button class=\"rtoc_open_close rtoc_open\"><\/button>\n\t\t\t<span>Contents<\/span>\n\t\t\t<\/div><ol class=\"rtoc-mokuji decimal_ol level-1\"><li class=\"rtoc-item\"><a href=\"#rtoc-1\">D2C\u304c\u5c31\u6d3b\u751f\u304b\u3089\u4eba\u6c17\u306a\u7406\u7531<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-2\">D2C\u3068\u306f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-3\">D2C\u306e\u4ed5\u4e8b\u5185\u5bb9<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-4\">D2C\u306eKPI\u306f\uff1f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-5\">D2C\u3068P2C\u306e\u9055\u3044\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u89e3\u8aac\uff01<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-6\">D2C\u306e\u8ee2\u8077\u4e8b\u60c5<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-7\">D2C\u6c42\u3081\u3089\u308c\u308b\u7d4c\u9a13\u30b9\u30ad\u30eb\u3001\u524d\u8077\u306e\u7d4c\u9a13\u306b\u3064\u3044\u3066<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-8\">\u4ee3\u8868\u7684\u306aD2C\u4f01\u696d<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-9\">\u4ee3\u8868\u7684\u306aD2C\u652f\u63f4\u4f1a\u793e<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-10\">D2C\u306e\u5e73\u5747\u5e74\u53ce\u76f8\u5834\u306f\uff1f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-11\">D2C\u306b\u6709\u5229\u306b\u306a\u308b\u8cc7\u683c\u306f\uff1f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-12\">D2C\u306e\u6c42\u4eba\u6570\u306f\uff1f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-13\">D2C\u306b\u306a\u308b\u306b\u306f\uff1f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-9\">D2C\u3078\u306e\u8ee2\u8077\u306f\u3001\u8ee2\u8077\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u304c\u304a\u3059\u3059\u3081<\/a><\/li><\/ol><\/div><h2 id=\"rtoc-1\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u304c\u5c31\u6d3b\u751f\u304b\u3089\u4eba\u6c17\u306a\u7406\u7531<\/h2>\n\n\n\n<p>D2C\u304c\u5c31\u6d3b\u751f\u304b\u3089\u4eba\u6c17\u306a\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>\u81ea\u793e\u306e\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u80b2\u3066\u308b\u918d\u9190\u5473\u304c\u3042\u308b<br>D2C\u3067\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u76f4\u63a5\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3092\u76f4\u63a5\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u80b2\u3066\u308b\u918d\u9190\u5473\u3092\u611f\u3058\u3089\u308c\u308b\u3053\u3068\u304c\u9b45\u529b\u7684\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u30b9\u30d4\u30fc\u30c9\u611f\u306e\u3042\u308b\u30d3\u30b8\u30cd\u30b9\u3092\u4f53\u9a13\u3067\u304d\u308b<br>D2C\u3067\u306f\u3001\u81ea\u793e\u3067\u4f01\u753b\u30fb\u88fd\u9020\u30fb\u8ca9\u58f2\u30fb\u914d\u9001\u307e\u3067\u4e00\u8cab\u3057\u3066\u884c\u3046\u305f\u3081\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u306e\u3042\u308b\u30d3\u30b8\u30cd\u30b9\u3092\u4f53\u9a13\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u5206\u304c\u8003\u3048\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u77ed\u671f\u9593\u3067\u5f62\u306b\u306a\u308a\u3001\u5e02\u5834\u306b\u51fa\u305b\u308b\u3068\u3044\u3046\u3084\u308a\u304c\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30c1\u30e3\u30ec\u30f3\u30b8\u7cbe\u795e\u3092\u767a\u63ee\u3067\u304d\u308b<br>D2C\u306f\u307e\u3060\u767a\u5c55\u9014\u4e0a\u306e\u5206\u91ce\u3067\u3042\u308b\u305f\u3081\u3001\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3084\u8a66\u307f\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3067\u304d\u308b\u74b0\u5883\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u81ea\u793e\u3067\u5168\u3066\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u3001\u69d8\u3005\u306a\u696d\u52d9\u306b\u95a2\u308f\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5e45\u5e83\u3044\u77e5\u8b58\u3084\u30b9\u30ad\u30eb\u3092\u8eab\u306b\u3064\u3051\u3089\u308c\u308b\u305f\u3081\u3001\u6210\u9577\u3067\u304d\u308b\u5834\u6240\u3068\u3057\u3066\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u793e\u4f1a\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u30d3\u30b8\u30cd\u30b9\u306b\u643a\u308f\u308c\u308b<br>D2C\u3067\u306f\u3001\u81ea\u793e\u3067\u88fd\u54c1\u3092\u751f\u7523\u3059\u308b\u305f\u3081\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u7e2e\u5c0f\u3057\u3001\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u53d6\u308a\u7d44\u307f\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u76f4\u63a5\u9867\u5ba2\u3068\u63a5\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u793e\u4f1a\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u30d3\u30b8\u30cd\u30b9\u306b\u643a\u308f\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h2 id=\"rtoc-2\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u3068\u306f<\/h2>\n\n\n\n<p>D2C\u3068\u306f\u3001Direct-to-Consumer\u306e\u7565\u79f0\u3067\u3001\u88fd\u9020\u696d\u8005\u3084\u30e1\u30fc\u30ab\u30fc\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3092\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u8ca9\u58f2\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u6d41\u901a\u30eb\u30fc\u30c8\u3067\u3042\u308b\u5378\u58f2\u696d\u8005\u3084\u5c0f\u58f2\u5e97\u306a\u3069\u3092\u901a\u3055\u305a\u3001\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u3084\u5b9f\u5e97\u8217\u306a\u3069\u3092\u901a\u3058\u3066\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u306e\u5229\u76ca\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u9762\u3067\u3082\u5f37\u307f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><span class=\"jinr-d--text-color d--marker1 d--bold\">D2C\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3084EC\u30b5\u30a4\u30c8\u306e\u767a\u5c55\u3001SNS\u306e\u6d3b\u7528\u306a\u3069\u306b\u3088\u3063\u3066\u6025\u901f\u306b\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 id=\"rtoc-3\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u306e\u4ed5\u4e8b\u5185\u5bb9<\/h2>\n\n\n\n<p>D2C\uff08Direct-to-Consumer\uff09\u306e\u4ed5\u4e8b\u5185\u5bb9\u3084\u8077\u7a2e\u306f\u3001\u4f01\u696d\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306b\u4ee3\u8868\u7684\u306a\u3082\u306e\u3092\u6319\u3052\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53<br>D2C\u4f01\u696d\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3084SNS\u3092\u6d3b\u7528\u3057\u3066\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u304f\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5e83\u544a\u914d\u4fe1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u6539\u5584\u306a\u3069\u3092\u62c5\u5f53\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>EC\u30b5\u30a4\u30c8\u904b\u55b6\u62c5\u5f53<br>D2C\u4f01\u696d\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u901a\u3058\u3066\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u304f\u305f\u3081\u3001EC\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u3084\u6539\u5584\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002EC\u30b5\u30a4\u30c8\u904b\u55b6\u62c5\u5f53\u8005\u306f\u3001\u5546\u54c1\u306e\u767b\u9332\u3084\u5728\u5eab\u7ba1\u7406\u3001\u6ce8\u6587\u51e6\u7406\u3001\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u306e\u904b\u7528\u306a\u3069\u3092\u62c5\u5f53\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u62c5\u5f53<br>D2C\u4f01\u696d\u306f\u3001\u5546\u54c1\u306e\u767a\u9001\u3084\u8fd4\u54c1\u51e6\u7406\u306a\u3069\u306e\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u3082\u81ea\u793e\u3067\u884c\u3046\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u62c5\u5f53\u8005\u304c\u5fc5\u8981\u3067\u3059\u3002\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u62c5\u5f53\u8005\u306f\u3001\u5728\u5eab\u7ba1\u7406\u3084\u767a\u9001\u624b\u914d\u3001\u7269\u6d41\u4f1a\u793e\u3068\u306e\u8abf\u6574\u306a\u3069\u3092\u62c5\u5f53\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u62c5\u5f53<br>D2C\u4f01\u696d\u306f\u3001\u6d88\u8cbb\u8005\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3084\u30af\u30ec\u30fc\u30e0\u5bfe\u5fdc\u306a\u3069\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u62c5\u5f53\u8005\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u306e\u53d7\u4ed8\u3084\u56de\u7b54\u3001\u5546\u54c1\u306e\u8fd4\u54c1\u3084\u4ea4\u63db\u624b\u7d9a\u304d\u306a\u3069\u3092\u62c5\u5f53\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u5546\u54c1\u4f01\u753b\u62c5\u5f53<br>D2C\u4f01\u696d\u306f\u3001\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u305f\u3081\u3001\u5546\u54c1\u4f01\u753b\u306e\u529b\u3082\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u5546\u54c1\u4f01\u753b\u62c5\u5f53\u8005\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3084\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3001\u5546\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u306e\u4f01\u753b\u3084\u6539\u5584\u306a\u3069\u3092\u62c5\u5f53\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u8077\u7a2e\u4ee5\u5916\u306b\u3082\u3001D2C\u4f01\u696d\u306b\u306f\u69d8\u3005\u306a\u8077\u7a2e\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001D2C\u4f01\u696d\u306b\u3088\u3063\u3066\u306f\u3001\u4e0a\u8a18\u306e\u8077\u7a2e\u306e\u4e2d\u3067\u8907\u6570\u306e\u62c5\u5f53\u30921\u4eba\u3067\u3053\u306a\u3059\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-4\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u306eKPI\u306f\uff1f<\/h2>\n\n\n\n<p>D2C\uff08Direct-to-Consumer\uff09\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u4e3b\u306aKPI\uff08Key Performance Indicators\uff09\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>\u8ca9\u58f2\u6570\u30fb\u58f2\u4e0a\u9ad8<br>\u5546\u54c1\u306e\u8ca9\u58f2\u6570\u3084\u58f2\u4e0a\u9ad8\u306f\u3001D2C\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u6700\u3082\u91cd\u8981\u306aKPI\u306e1\u3064\u3067\u3059\u3002\u8ca9\u58f2\u6570\u3084\u58f2\u4e0a\u9ad8\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u306e\u9700\u8981\u3084\u58f2\u308a\u4e0a\u3052\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30b3\u30b9\u30c8<br>D2C\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u88fd\u54c1\u306e\u88fd\u9020\u3084\u8ca9\u58f2\u3001\u914d\u9001\u306a\u3069\u306e\u696d\u52d9\u3092\u81ea\u793e\u3067\u884c\u3046\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u304c\u91cd\u8981\u3067\u3059\u3002\u30b3\u30b9\u30c8\u306e\u5185\u8a33\u3092\u660e\u78ba\u306b\u3057\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3067\u3001\u5229\u76ca\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6<br>D2C\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3088\u3063\u3066\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u53e3\u30b3\u30df\u306b\u3088\u308b\u96c6\u5ba2\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u8981\u7d20\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<br>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001D2C\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u91cd\u8981\u306aKPI\u3067\u3059\u3002SNS\u3084\u30e1\u30fc\u30eb\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u3001\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3084\u9700\u8981\u306b\u5408\u308f\u305b\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u5546\u54c1\u306e\u63d0\u4f9b\u306a\u3069\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n\n\n\n<li>LTV\uff08Lifetime Value\uff09<br>LTV\u306f\u3001\u9867\u5ba2\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u4e0e\u3048\u308b\u7d4c\u6e08\u7684\u306a\u4fa1\u5024\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002D2C\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306a\u3069\u306b\u3088\u3063\u3066\u3001LTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002LTV\u306e\u5411\u4e0a\u306b\u3088\u3063\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<section class=\"wp-block-jinr-blocks-fukidashi b--jinr-block b--jinr-fukidashi\">\n\t\t\t\t<div class=\"o--jinr-fukidashi d--fukidashi-interview d--fukidashi-left d--fukidashi-border-normal d--border-simplecolor\">\n\t\t\t\t<div class=\"c--fukidashi-contents\" style=\"border-color:#dd3333; background-color:#fff;\"><div class=\"o--fukidashi-inner\">\n<p>KPI\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u5177\u4f53\u7684\u306a\u696d\u52d9\u30a4\u30e1\u30fc\u30b8\u304c\u6e67\u304f\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u6c42\u3081\u3089\u308c\u308b\u7d4c\u9a13\u30b9\u30ad\u30eb\u306e\u30a2\u30d4\u30fc\u30eb\u3084\u30df\u30b9\u30de\u30c3\u30c1\u304c\u306a\u3044\u3088\u3046\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/div><span class=\"a--fukidashi-parts-after\" style=\"color:#fff;\"><\/span><span class=\"a--fukidashi-parts-before\" style=\"color:#dd3333;\"><\/span><div class=\"c--fukidashi-img-box\">\n\t\t\t\t<div class=\"a--fukidashi-img d--fukidashi-img-simplecolor\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/diver-sign.com\/wp-content\/uploads\/2021\/07\/illust1_01.png\" alt=\"\"\/><\/div>\n\t\t\t\t<span class=\"a--fukidashi-icon-name\"><\/span>\n\t\t\t\t<div class=\"a--fukidashi-img-circle\" style=\"background-color:#dd7777;\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\n\n\n<h2 id=\"rtoc-5\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u3068P2C\u306e\u9055\u3044\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u89e3\u8aac\uff01<\/h2>\n\n\n\n<p>D2C\uff08Direct-to-Consumer\uff09\u3068P2C\uff08Peer-to-Consumer\uff09\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u9055\u3044\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>D2C\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u307e\u305f\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p><span class=\"jinr-d--text-color d--marker1 d--bold\">\u3064\u307e\u308a\u3001\u4e2d\u9593\u696d\u8005\u3092\u901a\u3055\u305a\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084SNS\u3001\u5c0f\u58f2\u5e97\u8217\u306a\u3069\u304b\u3089\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002D2C\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30e1\u30fc\u30ab\u30fc\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3084\u4fa1\u683c\u3092\u76f4\u63a5\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u96c6\u3081\u3084\u3059\u304f\u306a\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001P2C\u306f\u3001\u4e00\u822c\u306e\u4eba\u3005\u304c\u81ea\u5206\u305f\u3061\u304c\u6240\u6709\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u6d88\u8cbb\u8005\u304c\u305d\u306e\u4e2d\u304b\u3089\u9078\u629e\u3057\u3066\u8cfc\u5165\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u6d88\u8cbb\u8005\u304c\u5fc5\u8981\u3068\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u500b\u4eba\u3084\u5c0f\u898f\u6a21\u4e8b\u696d\u8005\u304c\u3001<span class=\"jinr-d--text-color d--marker1 d--bold\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001Airbnb\u3084Uber\u306a\u3069\u304cP2C\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002P2C\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u8d77\u696d\u5bb6\u7cbe\u795e\u3084\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5275\u9020\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001D2C\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u9ad8\u54c1\u8cea\u306a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u69cb\u7bc9\u306b\u5411\u3044\u3066\u304a\u308a\u3001\u5c0f\u898f\u6a21\u306a\u4e8b\u696d\u8005\u3084\u500b\u4eba\u304c\u8d77\u696d\u3059\u308b\u306e\u306b\u306f\u5411\u304b\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001P2C\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u72ec\u81ea\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\u3001\u4e00\u5b9a\u306e\u9700\u8981\u304c\u3042\u308b\u5834\u5408\u306b\u306f\u6210\u9577\u304c\u53ef\u80fd\u3067\u3042\u308b\u305f\u3081\u3001\u8d77\u696d\u5bb6\u306b\u5411\u3044\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<section class=\"wp-block-jinr-blocks-fukidashi b--jinr-block b--jinr-fukidashi\">\n\t\t\t\t<div class=\"o--jinr-fukidashi d--fukidashi-interview d--fukidashi-left d--fukidashi-border-normal d--border-simplecolor\">\n\t\t\t\t<div class=\"c--fukidashi-contents\" style=\"border-color:#dd3333; background-color:#fff;\"><div class=\"o--fukidashi-inner\">\n<p>P2C\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u6709\u540d\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u5546\u54c1\u3092\u4f5c\u308a\u3001\u30d5\u30a1\u30f3\u306e\u65b9\u306b\u63d0\u4f9b\u3059\u308b\u5f62\u5f0f\u3067\u3059\u306d\uff01<\/p>\n<\/div><span class=\"a--fukidashi-parts-after\" style=\"color:#fff;\"><\/span><span class=\"a--fukidashi-parts-before\" style=\"color:#dd3333;\"><\/span><div class=\"c--fukidashi-img-box\">\n\t\t\t\t<div class=\"a--fukidashi-img d--fukidashi-img-simplecolor\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/diver-sign.com\/wp-content\/uploads\/2021\/07\/illust1_01.png\" alt=\"\"\/><\/div>\n\t\t\t\t<span class=\"a--fukidashi-icon-name\"><\/span>\n\t\t\t\t<div class=\"a--fukidashi-img-circle\" style=\"background-color:#dd7777;\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\n\n\n<h2 id=\"rtoc-6\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u306e\u8ee2\u8077\u4e8b\u60c5<\/h2>\n\n\n\n<p>D2C\u306e\u5e02\u5834\u62e1\u5927\u306b\u4f34\u3044\u3001D2C\u4f01\u696d\u306b\u5bfe\u3059\u308b\u9700\u8981\u3082\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001D2C\u4f01\u696d\u306b\u304a\u3044\u3066\u306fD2C\u306b\u7279\u5316\u3057\u305f\u6c42\u4eba\u52df\u96c6\u304c\u884c\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5f93\u6765\u306e\u4f01\u696d\u3067\u3082D2C\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306bD2C\u306b\u7cbe\u901a\u3057\u305f\u4eba\u6750\u3092\u6c42\u3081\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>D2C\u4f01\u696d\u306b\u304a\u3051\u308b\u4e3b\u306a\u8ee2\u8077\u5148\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u5546\u54c1\u4f01\u753b\u30fb\u958b\u767a\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001D2C\u4f01\u696d\u306e\u9700\u8981\u62e1\u5927\u306b\u4f34\u3044\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u30fc\u306e\u6574\u5099\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001IT\u30a8\u30f3\u30b8\u30cb\u30a2\u3084\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u62c5\u5f53\u8005\u306a\u3069\u306e\u8077\u7a2e\u3082\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>D2C\u4f01\u696d\u306b\u8ee2\u8077\u3059\u308b\u969b\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u7cbe\u901a\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u9867\u5ba2\u8996\u70b9\u3067\u306e\u30b5\u30fc\u30d3\u30b9\u8a2d\u8a08\u304c\u3067\u304d\u308b\u3053\u3068\u3001\u30c7\u30fc\u30bf\u5206\u6790\u80fd\u529b\u304c\u9ad8\u3044\u3053\u3068\u306a\u3069\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001D2C\u4f01\u696d\u306e\u591a\u304f\u306f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb\u306a\u8003\u3048\u65b9\u3084\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u6c42\u3081\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-7\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u6c42\u3081\u3089\u308c\u308b\u7d4c\u9a13\u30b9\u30ad\u30eb\u3001\u524d\u8077\u306e\u7d4c\u9a13\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>D2C\u306b\u304a\u3051\u308b\u6c42\u3081\u3089\u308c\u308b\u7d4c\u9a13\u30b9\u30ad\u30eb\u3084\u524d\u8077\u306e\u7d4c\u9a13\u306f\u3001D2C\u4f01\u696d\u3084\u8077\u7a2e\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u904b\u7528\u306e\u7d4c\u9a13<br>D2C\u4f01\u696d\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6d88\u8cbb\u8005\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u904b\u7528\u304c\u91cd\u8981\u306a\u696d\u52d9\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u904b\u7528\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u6709\u5229\u3067\u3059\u3002<\/li>\n\n\n\n<li>EC\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u7d4c\u9a13<br>D2C\u4f01\u696d\u306f\u3001\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001EC\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u7d4c\u9a13\u304c\u3042\u308b\u3068\u6709\u5229\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u7acb\u3061\u4e0a\u3052\u3084\u5546\u54c1\u30da\u30fc\u30b8\u306e\u4f5c\u6210\u3001\u5728\u5eab\u7ba1\u7406\u3084\u767a\u9001\u3001\u9867\u5ba2\u5bfe\u5fdc\u306a\u3069\u306e\u696d\u52d9\u7d4c\u9a13\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d4c\u9a13<br>D2C\u4f01\u696d\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u6709\u5229\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u7d4c\u9a13<br>D2C\u4f01\u696d\u306f\u3001\u65b0\u5546\u54c1\u306e\u7acb\u3061\u4e0a\u3052\u3084EC\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306a\u3069\u3001\u591a\u304f\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u6709\u5229\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b<br>D2C\u4f01\u696d\u306f\u3001\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d6\u308a\u5165\u308c\u305f\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p>D2C\u4f01\u696d\u306b\u304a\u3051\u308b\u4e3b\u306a\u8077\u7a2e\u3068\u3057\u3066\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001EC\u30b5\u30a4\u30c8\u904b\u55b6\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<section class=\"wp-block-jinr-blocks-fukidashi b--jinr-block b--jinr-fukidashi\">\n\t\t\t\t<div class=\"o--jinr-fukidashi d--fukidashi-interview d--fukidashi-left d--fukidashi-border-normal d--border-simplecolor\">\n\t\t\t\t<div class=\"c--fukidashi-contents\" style=\"border-color:#dd3333; background-color:#fff;\"><div class=\"o--fukidashi-inner\">\n<p>D2C\u4f01\u696d\u3078\u306e\u8ee2\u8077\u30fb\u5c31\u8077\u3067\u306f\u300c\u500b\u4eba\u55b6\u696d\u30fb\u6cd5\u4eba\u55b6\u696d\u300d\u306e\u7d4c\u9a13\u304c\u6c42\u3081\u3089\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084EC\u306e\u7d4c\u9a13\u306f\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u306d\u3002<\/p>\n<\/div><span class=\"a--fukidashi-parts-after\" style=\"color:#fff;\"><\/span><span class=\"a--fukidashi-parts-before\" style=\"color:#dd3333;\"><\/span><div class=\"c--fukidashi-img-box\">\n\t\t\t\t<div class=\"a--fukidashi-img d--fukidashi-img-simplecolor\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/diver-sign.com\/wp-content\/uploads\/2021\/07\/illust1_01.png\" alt=\"\"\/><\/div>\n\t\t\t\t<span class=\"a--fukidashi-icon-name\"><\/span>\n\t\t\t\t<div class=\"a--fukidashi-img-circle\" style=\"background-color:#dd7777;\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\n\n\n<h2 id=\"rtoc-8\"  class=\"wp-block-heading jinr-heading d--bold\">\u4ee3\u8868\u7684\u306aD2C\u4f01\u696d<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u306f\u3001\u4ee3\u8868\u7684\u306aD2C\u4f01\u696d\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list jinr-list\">\n<li>\u30ab\u30e9\u30d5\u30eb\u30dc\u30fc\u30c9<\/li>\n\n\n\n<li>\u30b7\u30c3\u30af\u30b9\u30d1\u30c3\u30c9<\/li>\n\n\n\n<li>RIZAP<\/li>\n\n\n\n<li>RENOVATIO<\/li>\n\n\n\n<li>BASE CO., LTD.<\/li>\n\n\n\n<li>AWESOME TABLE INC.<\/li>\n\n\n\n<li>TAKUMI<\/li>\n\n\n\n<li>CAMPFIRE<\/li>\n\n\n\n<li>MERPAY<\/li>\n\n\n\n<li>\u98df\u3079\u30ed\u30b0<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>Casper<br>\u7761\u7720\u306b\u95a2\u3059\u308b\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308bD2C\u4f01\u696d\u3067\u3001\u30de\u30c3\u30c8\u30ec\u30b9\u3084\u6795\u306a\u3069\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>Dollar Shave Club<br>\u30e1\u30f3\u30ba\u7528\u306e\u5243\u5200\u3092\u5b9a\u671f\u7684\u306b\u9001\u308a\u5c4a\u3051\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308bD2C\u4f01\u696d\u3067\u3001\u30e6\u30fc\u30e2\u30a2\u3042\u308b\u5e83\u544a\u5c55\u958b\u3067\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>Glossier<br>\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u3067\u3001SNS\u3092\u4e2d\u5fc3\u306b\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>Harry&#8217;s<br>\u30e1\u30f3\u30ba\u7528\u306e\u5243\u5200\u3092\u8ca9\u58f2\u3059\u308bD2C\u4f01\u696d\u3067\u3001\u76f4\u63a5\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u3092\u3059\u308b\u3053\u3068\u3067\u4fa1\u683c\u3092\u4e0b\u3052\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>Warby Parker<br>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30e1\u30ac\u30cd\u3092\u8ca9\u58f2\u3059\u308bD2C\u4f01\u696d\u3067\u3001\u4f4e\u4fa1\u683c\u304b\u3064\u30b9\u30bf\u30a4\u30ea\u30c3\u30b7\u30e5\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<section class=\"wp-block-jinr-blocks-fukidashi b--jinr-block b--jinr-fukidashi\">\n\t\t\t\t<div class=\"o--jinr-fukidashi d--fukidashi-interview d--fukidashi-left d--fukidashi-border-normal d--border-simplecolor\">\n\t\t\t\t<div class=\"c--fukidashi-contents\" style=\"border-color:#dd3333; background-color:#fff;\"><div class=\"o--fukidashi-inner\">\n<p>\u305d\u306e\u4ed6\u306b\u3082\u591a\u304f\u306e\u4f01\u696d\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u81ea\u8eab\u306b\u3042\u3063\u305f\u4f01\u696d\u3092\u305c\u3072\u63a2\u3057\u3066\u304f\u3060\u3055\u3044\u306d\u3002<\/p>\n<\/div><span class=\"a--fukidashi-parts-after\" style=\"color:#fff;\"><\/span><span class=\"a--fukidashi-parts-before\" style=\"color:#dd3333;\"><\/span><div class=\"c--fukidashi-img-box\">\n\t\t\t\t<div class=\"a--fukidashi-img d--fukidashi-img-simplecolor\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/diver-sign.com\/wp-content\/uploads\/2021\/07\/illust1_01.png\" alt=\"\"\/><\/div>\n\t\t\t\t<span class=\"a--fukidashi-icon-name\"><\/span>\n\t\t\t\t<div class=\"a--fukidashi-img-circle\" style=\"background-color:#dd7777;\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/section>\n\n\n\n<h2 id=\"rtoc-9\"  class=\"wp-block-heading jinr-heading d--bold\">\u4ee3\u8868\u7684\u306aD2C\u652f\u63f4\u4f1a\u793e<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f01\u696d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list jinr-list\">\n<li>\u30ef\u30a4\u30bb\u30c4\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30d6\u30e9\u30f3\u30c9\u30b3\u30de\u30fc\u30b9\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30b8\u30b0\u30b6\u30b0\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30b0\u30ea\u30fc\u30f3\u30d5\u30a3\u30f3\u30ac\u30fc\u30ba\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30a8\u30b9\u30c6\u30a3\u30fc\u30ed\u30fc\u30c0\u30fc\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30e6\u30ca\u30a4\u30c6\u30c3\u30c9\u30a2\u30ed\u30fc\u30ba\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30c7\u30b6\u30a4\u30f3\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30ad\u30e3\u30ea\u30a2\u30d1\u30fc\u30c8\u30ca\u30fc\u30ba\u682a\u5f0f\u4f1a\u793e<\/li>\n\n\n\n<li>\u30d4\u30fc\u30b9\u30aa\u30d6\u30b1\u30a4\u30af\u682a\u5f0f\u4f1a\u793e<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001D2C\u4e8b\u696d\u306b\u304a\u3044\u3066\u3001\u5546\u54c1\u4f01\u753b\u3084\u958b\u767a\u3001\u8ca9\u58f2\u4fc3\u9032\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u306a\u3069\u3001\u69d8\u3005\u306a\u5206\u91ce\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002D2C\u4e8b\u696d\u3092\u5c02\u9580\u306b\u624b\u639b\u3051\u308b\u4f01\u696d\u3082\u591a\u304f\u3001\u6fc0\u3057\u3044\u7af6\u4e89\u304c\u7e70\u308a\u5e83\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001D2C\u4f01\u696d\u306eEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u3084\u904b\u7528\u3001\u5e83\u544a\u904b\u7528\u3001CRM\u3001\u7269\u6d41\u3084\u652f\u6255\u3044\u306a\u3069\u69d8\u3005\u306a\u5206\u91ce\u3067\u652f\u63f4\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list jinr-list\">\n<li>Unite Commerce<br>\u5546\u54c1\u4f01\u753b\u304b\u3089\u8ca9\u58f2\u4fc3\u9032\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u63d0\u6848\u307e\u3067D2C\u4e8b\u696d\u306b\u7279\u5316\u3057\u305f\u652f\u63f4\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>BASE<br>D2C\u4e8b\u696d\u306b\u5fc5\u8981\u306aEC\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u3084\u96c6\u5ba2\u30fb\u8ca9\u4fc3\u30c4\u30fc\u30eb\u306e\u63d0\u4f9b\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>favy<br>\u30d5\u30fc\u30c9\u30fb\u30c9\u30ea\u30f3\u30af\u306b\u7279\u5316\u3057\u305fD2C\u652f\u63f4\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u5e97\u8217\u904b\u55b6\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306a\u3069\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>Snappy<br>\u7269\u6d41\u30fb\u5728\u5eab\u7ba1\u7406\u30fb\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u3001D2C\u4e8b\u696d\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>Shopify<br>\u4e16\u754c\u4e2d\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308bD2C\u5411\u3051\u306eEC\u30b5\u30a4\u30c8\u69cb\u7bc9\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u5546\u54c1\u7ba1\u7406\u3084\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u3001\u69d8\u3005\u306a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<h2 id=\"rtoc-10\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u306e\u5e73\u5747\u5e74\u53ce\u76f8\u5834\u306f\uff1f<\/h2>\n\n\n\n<p>D2C\u306b\u95a2\u9023\u3059\u308b\u8077\u7a2e\u306f\u69d8\u3005\u3042\u308a\u3001\u7d4c\u9a13\u5e74\u6570\u3084\u5f79\u8077\u306a\u3069\u306b\u3088\u3063\u3066\u3082\u7570\u306a\u308b\u305f\u3081\u3001\u5e73\u5747\u5e74\u53ce\u76f8\u5834\u306f\u4e00\u6982\u306b\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001D2C\u4f01\u696d\u306e\u4e2d\u306b\u306f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3082\u591a\u304f\u3001\u305d\u306e\u5834\u5408\u306f\u696d\u754c\u5e73\u5747\u3088\u308a\u3082\u3084\u3084\u4f4e\u3044\u50be\u5411\u304c\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001\u6210\u9577\u304c\u8457\u3057\u3044D2C\u4f01\u696d\u3084\u5927\u624b\u4f01\u696d\u306eD2C\u4e8b\u696d\u90e8\u3067\u306f\u3001\u9ad8\u3044\u5e74\u53ce\u304c\u5b9f\u73fe\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u696d\u7a2e\u306b\u3088\u3063\u3066\u3082\u7570\u306a\u308b\u305f\u3081\u3001\u5177\u4f53\u7684\u306a\u5e74\u53ce\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001\u8ee2\u8077\u30b5\u30a4\u30c8\u3084\u6c42\u4eba\u60c5\u5831\u30b5\u30a4\u30c8\u306a\u3069\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-11\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u306b\u6709\u5229\u306b\u306a\u308b\u8cc7\u683c\u306f\uff1f<\/h2>\n\n\n\n<p>D2C\u306b\u76f4\u63a5\u7684\u306b\u5fc5\u9808\u3068\u306a\u308b\u8cc7\u683c\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001D2C\u4f01\u696d\u304c\u4e8b\u696d\u5c55\u958b\u3057\u3066\u3044\u308b\u696d\u754c\u3084\u9818\u57df\u306b\u3088\u3063\u3066\u306f\u3001\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u8cc7\u683c\u304c\u6709\u5229\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u5065\u5eb7\u98df\u54c1\u3084\u5316\u7ca7\u54c1\u3092\u6271\u3046D2C\u4f01\u696d\u3067\u306f\u3001\u6804\u990a\u58eb\u3084\u7f8e\u5bb9\u5e2b\u306a\u3069\u306e\u8cc7\u683c\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u6750\u304c\u6c42\u3081\u3089\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u95a2\u3059\u308b\u8cc7\u683c\u3084\u77e5\u8b58\u3001\u82f1\u8a9e\u529b\u306a\u3069\u3082\u6c42\u3081\u3089\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001D2C\u4f01\u696d\u304c\u6c42\u3081\u308b\u8cc7\u683c\u3084\u30b9\u30ad\u30eb\u306f\u3001\u696d\u754c\u3084\u4f01\u696d\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u6c42\u4eba\u60c5\u5831\u3084\u4f01\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306a\u3069\u3067\u8a73\u7d30\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 id=\"rtoc-12\"  class=\"wp-block-heading jinr-heading d--bold\">D2C\u306e\u6c42\u4eba\u6570\u306f\uff1f<\/h2>\n\n\n\n<p>D2C\u306b\u95a2\u9023\u3059\u308b\u6c42\u4eba\u6570\u306f\u3001\u696d\u754c\u3084\u8077\u7a2e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u8fd1\u5e74\u306f\u6025\u901f\u306b\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001EC\u30b5\u30a4\u30c8\u3084SNS\u306a\u3069\u306eD2C\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u8ca9\u58f2\u6226\u7565\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001D2C\u306b\u7279\u5316\u3057\u305f\u6c42\u4eba\u3082\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u307e\u3060\u307e\u3060\u4e00\u822c\u7684\u306a\u4f01\u696d\u3068\u6bd4\u3079\u308b\u3068\u6c42\u4eba\u6570\u306f\u5c11\u306a\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p><span class=\"jinr-d--text-color d--marker1 d--bold\">\u6c42\u4eba\u3092\u63a2\u3059\u969b\u306f\u3001\u8ee2\u8077\u30b5\u30a4\u30c8\u3084\u4f01\u696d\u306e\u63a1\u7528\u30b5\u30a4\u30c8\u3001\u696d\u754c\u5c02\u9580\u306e\u6c42\u4eba\u30b5\u30a4\u30c8\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<h2 id=\"rtoc-13\"  class=\"wp-block-heading jinr-heading 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